'Why hire a writer?' you ask.
Why hire someone to do something that literally anyone can do?
Kevin, who sits across from you at work, can write - his ranting emails are the talk of the office for days. Barbara, your neighbour, can write - she sends you a pretty inspiring Christmas card every year. (Thank you, Barbara, I will have an extra merry Christmas!) And, most importantly, YOU can write - you've been known to craft some rather amusing post-it notes.
That's all well and true. Anyone can write but not everyone can write well. And, by 'well', we don't mean using a semi-colon correctly. (No one can do that!) We mean, writing in a way that people will keep reading, word to word, paragraph to paragraph...
Oh, would you look at that! Here you are reading paragraph number four. Have we persuaded you that Copy That Copywriting is for you yet? No? Fair enough.
Here are three reasons why you need to hire a professional writer, specifically us.
YOUR WRITING IS TERRIBLE!
We've been tip-toeing around the issue, and we don't want to hurt anyone's feeling but... your writing is terrible!
Sure, you can string a sentence or two together but, honestly, we can do it better.
We won't try to tell you that our copywriting is rocket science, but we will tell you that our copy is pretty blummin' good. There's a reason that this page has nothing more than good old fashioned text on it: our writing works.
WE DON'T 'JUST' WRITE
The reason that so many businesses and individuals decide that they don't need a professional writer is because they think that writers 'just write'.
Contrary to popular belief, we actually do a lot more than 'just write'. We help you create a voice for your brand - be it a personal portfolio or a large business - that appeals to your particular audience. We pick the right language to make your readers tick and, ultimately, we drive those readers to click on that big, scary 'BUY' button.
COPYWRITERS MAKE YOU MONEY
Some businesses won't shell out the cash for a professional copywriter because they think it's a waste of money.
Here's the thing, though, copywriters make money because they make you money.
We're not going to quote numbers and statistics of how much more traffic and business professional copy can bring you or your company or website. The proof is in the pudding.